Mansi Darbar

National President, Entertainment Media Council


Mansi Darbar has over 13 years of experience in the Media & Entertainment Industry withsome of the most ground breaking companies like Applause Entertainment (Aditya BirlaGroup), ALT Balaji & Balaji Telefilms (Balaji Group) and Big Synergy (Reliance), withexperience across verticals – Television, Digital & Production. Currently, as the Network Vice President – Corporate Strategy & Development at IN10Media Network (Mahindra Group), she is the core part of all strategic actions & decisionsfor 9 business brands under the network. Her key responsibilities include – NetworkCorporate Communication & PR, Development of Strategies, Collaborations &Partnerships, Fund Raising, Brand Building, Internal Cross-Promotional Strategies for thenetwork and the individual brands. Additionally, she got the ball rolling for ContentOriginals for a few of the linear broadcast brands and is the Founding Member of a newlylaunched Hindi GEC 'Ishara'. Previously, she was the founding member of Applause Entertainment where she was theHead – Acquisition & Operation and led multiple verticals – acquisitions, legal, commercial(development & headline talent deals) & Operations. Additionally, she set up theinternational base for Applause Entertainment with format holders across the globe. Shewas fully involved in negotiations, management and closure of all the international showsacquired and all the deals for book acquisition during her tenure. At ALT Balaji as well, shewas a part of the founding team. She was the Head – Operations – Content Businesswhere she led multiple verticals – Operations, Legal and Financial Payouts. At Big Synergyshe worked in the capacity of an Associate Creative Director and worked on tentpoleshows like Kaun Banega Crorepati, Dus Ka Dum and so on.

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