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Poornima Kondooth

State President, Kerala Handloom Council

India

My name is Poornima , I currently reside in Kerala. I have 15 years of e-commerce experience in catalog, content, Incident management, Account Management and Customer service. I left corporate to start something on my own under the banner Weavetrail. It’s bootstrapped all the way so far. What’s Weavetrail? Weavetrail is a space for fusion clothing, ethnic age old traditional designs married into new age comfortable wear. It was a spur of the moment decision to amalgamate this idea into kids clothing. As a mother, most of the time, it was found challenging to find designs that we grew up with and close to our heart. but at the same time something practical that our kids can wear today. Born out of this need and challenge was Weavetrail. Weavetrail believes “Every parent has a right to dress their kid beautifully". Each cloth is handpicked, designs thought through to" ensure a balance of our culture and practicality is achieved. Every material is pure cotton, silk or khadi. We have tried to blend in these materials and played around with colors. And we will continue to learn along this journey meeting people and evolving." We also seek help in seaming these clothes from women, who are needy, aspire and dream to make something out of their life.

Copyright @ 2019 Women’s Indian Chamber of Commerce and Industry

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