Fatima Shaikh

Vice President, India - UAE Business Council

Fatima is the Content Head for Radix Media MENA. She is an Advertising & Content professional, with a background in media and advertising, specializing in brand and product content communications, digital marketing, social media and activations. Over 19 years of experience in the UAE, including 12 years in a senior role within the advertising sector. Deep understanding of the personas and media habits of existing and potential brand customers to help deliver effective and targeted messaging across media platforms.