Rachana Arya

State President, Rajasthan Social Service Council


Rachana Arya is a published author, pro-blogger, columnist and a social activist. She also writes an occasional poetry. Having learned life while exploring the edges of society, it’s through writing that she finds her footing in the world. She has authored her debut novel ‘End of Endurance’ which provides a profound insight into an emotionally abusive marital relationship. It is a memoir of being completely engulfed in a situation that you can't seem to find your way out of, even when you are aware that the situation is not a good one, helps bring light to the topic of why people often find themselves continuously drawn to negative situations.

As an astute training professional, she enjoyed a successful corporate career of 15 years having worked with top of the line organizations like Marriott International, Accenture, Heritage Retreat Hotels, Wipro and J P Morgan Chase were she was heading Training & Quality verticals.

Since 2011, she has been actively working to inspire a quiet revolution in the lives of disadvantaged women and children. Eventually, drawing on her activist past and a desire to honour her father’s memory and his lifelong commitment to philanthropy, Rachana Arya started an NGO with the aim of “making the world a better place” for the vulnerable sections of society. Her passion for helping others led her to carve out the building blocks of YANA Educational and Social Welfare Society in 2017. YANA which stands for ‘You Are Not Alone,’ is a self-funded, not-for-profit community organization that works to enrich, empower and unleash the potential of economically disadvantaged children, single women and senior citizens through mental, emotional and spiritual empowerment. The outreach programmes of the NGO are designed to create positive transformation in communities where there is a lack of support services, support systems and information.

YANA signed a MOU in association with Government of Rajasthan in the year 2017, for adoption of a government-run AWCs ( Anganwadi centre) under its project, “Balshala”. Since then, the NGO has been working to strengthen the Anganwadi and re-enrol the children in the centre located in the backward pockets of Vaishali Nagar. The NGO activities are designed to provide alternate learning to underprivileged children through the application of educational toys, board games, and other activities.

She is currently working on her start-up social enterprise project of forming an alliance of NGOs in Rajasthan, so as to mobilize all humanitarian organizations to think and act collectively to serve the world’s poor and vulnerable, with a shared belief that we can make the world a more peaceful, just and prosperous place – together.

She stands tall with her rich background as an honours graduate from Delhi University and a Master’s Degree in Social Work and a Green Belt in Six Sigma Certification.

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