Nida Zaidi

Associate Director

Grant Thornton Bharat

India

Nida Zaidi is a communications and employer branding professional with over a decade of expertise in strategic communications, digital engagement, and brand storytelling. As Associate Director – Marketing & Communications at Grant Thornton Bharat, she leads initiatives that enhance employer branding, strengthen internal communications, and expand the firm’s digital presence. Her work reflects a deep understanding of how purposeful communication can shape organizational culture and drive meaningful engagement.

Her career began in journalism with Hindustan Times, where she developed a strong foundation in storytelling that continues to inform her corporate communications approach. Over the years, Nida has played a pivotal role in designing impactful communication strategies, mentoring teams, and fostering inclusive dialogue within organizations. She is also a frequent panelist in conversations on digital workplaces, advocating for workplace wellness, inclusive growth, and leadership rooted in purpose.

Beyond her professional role, Nida is passionate about sustainability, social awareness, and responsible business practices. She believes in the transformative power of communication to advance environmental consciousness and build a more sustainable future. Her journey reflects a blend of creativity, strategic vision, and advocacy, making her a dynamic voice in the evolving landscape of communications and branding.